Latest articles
Assisted Living Facility Valuation Explained
What an assisted living facility is worth, how the math works, and where your number lands. SDE and EBITDA multiples, per-bed comps, cap rates, and a worked example.
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How to Sell an Assisted Living Facility
What your facility is worth, how you prepare it, how the license transfers, and what you clear at closing. Guide on how to sell an assisted living facility.
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Assisted Living Marketing Strategies
The channels that actually fill assisted living beds, from Google Business Profile and search ads to referral sources and disciplined follow-up.
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Non-Medical Home Care Software Options
Ten home care software platforms compared by what stage your agency is in, what payers you bill, and what you'll actually pay. AxisCare is the default pick. Your situation might change that.
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Home Care Marketing Ideas to Grow Your Business
Growing a home care business comes down to getting in front of the right people at the right time. This guide covers every marketing channel worth considering — what works, what doesn't, and where to start based on your budget and stage.
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Home Care SEO Guide: An Operator's Playbook for Growth
SEO is one of the only client acquisition channels that compounds over time. This guide covers everything a home care operator needs to start building visibility in Google — from setting up your Google Business Profile to keyword research, page structure, and local citations.
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Home Care Advertising: Here's What Works
A complete guide to home care advertising for operators. Learn which advertising options actually convert, what to budget, and how to measure ROI before spending another dollar on ads.
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How to Get Home Care Clients
Three options determine whether a home care agency gets clients or not: referrals, online presence, and response speed. Most operators work two and ignore the third. This guide covers how to build all three into a system that brings in new clients consistently.
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